![]() Would eliminating manual & repetitive work to boost your team’s productivity be something that would help you reach your Q2 target this year? Here’s one example we like to use (with more to follow): ![]() Write it in a way that will make them understand what they’ll be missing out on if they decide to ignore you. End the email with a question they’ll be compelled to answer instead of telling them how much you’d LOVE to book a quick meeting. Plus it boosts your credibility factor exponentially, which gets you one step closer to the edge and I’m about to break getting a reply. Sure, everyone knows they can click Reply to answer an email, but showcasing contact info such as your phone number, business website, link to a customer success story, link to your calendar, and/or a link to your LinkedIn profile will make it even easier for your prospects to reach you and learn more about you. Providing contact information is crucial when you’re thinking about how to end a sales email to increase response rate. McPeanuts, VP of Peanuts Inc.? Actually, that sounds like it could lead to a fun conversation. Think of it this way–would you consider replying to a cold email signed J. And the more credible you look, the more open they will be to talking to you. It’s important for the recipient to know who is contacting them so they don’t classify you as spam. If your sales email sign off doesn’t include a clear picture of who you are, you better believe your prospect is going to hit that delete button faster than you can say pipeline. In other words, it’s better to try to sell the conversation, not the meeting. Interest CTAs perform 30% better than specific or open-ended CTAs. According to Gong, the Interest CTA is the highest performing call to action for cold emails. ![]() Whether it’s with email enhancements (as mentioned before), or by including a one-liner that will get them to confirm that they are, in fact, interested.Īsking for a meeting right off the bat just doesn’t cut it anymore (did it ever?). The less ambiguous you are with your email closing lines, the more likely it is that your prospect will want to reply. Mixmax polls enable prospects and customers to reply with 1 click. If you’re using a sales engagement platform that is directly integrated with Gmail, you can easily include email enhancements such as one-click polls and surveys (handy for prospects who don’t feel like writing out a response), GIFs, and link previews that help with visualization and that make it easier for prospects to engage with your email. You want them to want to reply.Īnd how you can achieve that is by ending your email with a relevant piece of information and/or a call to action (CTA) that will get them to, well, take action. The goal of your sales email is to engage your prospect. So the end of your sales email might be just the thing to convince them to take action, leading to an increase in response rate. If anything, it might count even more than the start of the email, because some people immediately scroll to the bottom to see what the sender is expecting from them and who they are. That counts too, especially in a sales email. Of course they do.īut what about the underdog? The last impression? We’ve all heard people say “first impressions count.” Sure they do. Sometimes parts of it even appear in the preview text.īut what about the end of the sales email? Is it worth perfecting?Īnd here’s why. You also know how important the opening line of the sales email is because it is the second thing your recipients see after opening it. If the subject line doesn’t entice them to open the email, all the effort you put into writing it is wasted. You know how important it is to get email subject lines just right because it is the very first thing your recipients see in their inbox.
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